CROWDSYNC TECHNOLOGOY
Lighting up the Crowd
CrowdSync is formed with the vision to reshape live event
experiences by connecting crowds directly to the show.
OVERVIEW
As the Jr. UX designer on the project, I assisted in the end-to-end design from the initial concept to HI-FI prototyping outcome, creating a smooth and
easy-to-use flow of the site.
Field
Event Tech
Role
Jr. Product Designer
Team
Product, Development & Marketing
Duration
Jan 2024 - July 2024
OBJECTIVE
The objective was to modernize the outdated website to better align with the brand's high-end clientele, including major league sports teams, song artists, and corporate events. The redesign focused on creating a more professional and polished look to reflect the brand's credibility. It also prioritized showcasing product enhancements and implementing features designed to increase lead generation and drive sales growth.
Key Phases
Here I’ve identified 3 steps on how to understand the users needs through strategic analysis, followed by tailored solutions and emphasizing unique features.
Strategic Analysis
Who are the key audiences?
What services do we provide to our customers?
Who are the main competitors with the most industry presence?
Resonate with Clients
Establish an understanding amongst potential clients concerns.
Their interest in the technology and products we offer.
Showcasing Innovation and Impact
Brand that visualizes our products strengths.
Showcasing our event experiences and creating FOMO to potential clients.
Design a brand-guideline that is in-sync with digital, wearables, & event decks.
1
Research
Methods
Conducted an in-depth analysis of the industry and talked with customers to understand trends and opportunities.
Benchmarked competitors to identify gaps in the market and areas for differentiation.
Analyzed user pain points and market needs to focus on creating a seamless platform that stands out in terms of ease of use, personalization, and reliability.
Insights
The research uncovered a competitive landscape where some platforms include light-up bracelets, but their implementations often lack depth in personalization and integration. This presents a clear opportunity to stand out by delivering more seamless, customizable, and engaging experiences through these features.
2
Storytelling
Understanding
the Customer
We conducted interviews with 10 users to gather feedback on their concerns and interests.
Key themes from these interviews included ease of use , how it works, customization, scalability, and cost-effectiveness, with usability tests revealing that users prioritized intuitive design and seamless event management.
Clients were particularly concerned about the platform’s adaptability to different event types and its ability to integrate with existing systems. These insights helped refine product messaging and ensure the technology addressed the clients' specific pain points, building trust in the platform’s ability to deliver exceptional, engaging experiences.
3
Design
Brand Visualization
The design system was built to evoke the energy of live events through a bold visual language—vibrant, high-contrast colours set against a dark background to amplify the feel. Curated brand elements like patterns, gradients, and custom icons enhance recognition and energy. A consistent colour palette and modern typography reinforce brand identity across all touch points. The navigation is clear and intuitive, allowing users to explore dynamic visuals and real event showcases. Together, these elements create a cohesive, memorable, and engaging branded experience.
Building a
Design System
Building the design system began with a mobile-first approach, focusing on quick navigation, fast load times, and accessible features for smooth event browsing. The desktop version expands on this with a wider layout, richer visuals, and more detailed content. Both platforms share consistent branding and functionality, creating a cohesive and immersive experience across devices.
Responsive Designs
We created landing pages that surface all the different industries we’ve touched from music, corporate, sports and much more.
Another big user need was understanding the tech that backs the product. We created specific landing pages with great visual language to show users how the tech can be visualized. Since most didn’t know much about the capabilities NFC and other smart technologies have to offer.
Product Renderings
Product renderings highlight how LED wearables like CrowdSync wristbands enhance all types of events, like concerts, sports, or corporate gatherings with vibrant lighting and immersive design. These visuals showcase seamless integration while reinforcing the brand’s commitment to innovation, sustainability, and audience engagement.
Final Outcomes
The project focused on creating an engaging, seamless experience across both platforms. By integrating visually immersive design elements and innovative LED technology, the platform effectively showcases unique features, elevating both user experience and brand identity. The outcome strengthens client trust and engage in relationships, while maintaining consistency across devices.
Increased Engagement
The design's intuitive layout and immersive features increased user interaction and event bookings.
Cross-Device Consistency
The mobile-first design, expanded
for desktop, ensured a seamless experience on all platforms.
Stronger Brand Presence
Innovative technology and cohesive visuals reinforced the platform’s identity, for trust and client loyalty.
CROWDSYNC TECHNOLOGOY
CROWDSYNC TECHNOLOGOY
Lighting up the Crowd
Lighting
up the
Crowd
CrowdSync is formed with the vision to reshape live event experiences by connecting crowds directly to the show.
OVERVIEW
As the Jr. UX designer on the project, I assisted in the end-to-end design from the initial concept to HI-FI prototyping outcome, creating a smooth and
easy-to-use flow of the site.
Field
Event Tech
Role
Jr. Product Designer
Team
Product, Development & Marketing
Duration
Jan 2024 - July 2024
OBJECTIVE
The objective was to modernize the outdated website to better align with the brand's high-end clientele, including major league sports teams, song artists, and corporate events. The redesign focused on creating a more professional and polished look to reflect the brand's credibility. It also prioritized showcasing product enhancements and implementing features designed to increase lead generation and drive sales growth.
Key Phases
Here I’ve identified 3 steps on how to understand the users needs through strategic analysis, followed by tailored solutions and emphasizing unique features.
Strategic Analysis
Who are the key audiences?
What services do we provide to our customers?
Who are the main competitors with the most industry presence?
Resonate with Clients
Establish an understanding amongst potential clients concerns.
Their interest in the technology and products we offer.
Showcasing Innovation and Impact
Brand that visualizes our products strengths.
Showcasing our event experiences and creating FOMO to potential clients.
Design a brand-guideline that is in-sync with digital, wearables, & event decks.
1
Research
Methods
Conducted an in-depth analysis of the industry and talked with customers to understand trends and opportunities.
Benchmarked competitors to identify gaps in the market and areas for differentiation.
Analyzed user pain points and market needs to focus on creating a seamless platform that stands out in terms of ease of use, personalization, and reliability.
Insights
The research uncovered a competitive landscape where some platforms include light-up bracelets, but their implementations often lack depth in personalization and integration. This presents a clear opportunity to stand out by delivering more seamless, customizable, and engaging experiences through these features.
2
Storytelling
Understanding the Customer
We conducted interviews with 10 users to gather feedback on their concerns and interests.
Key themes from these interviews included ease of use , how it works, customization, scalability, and cost-effectiveness, with usability tests revealing that users prioritized intuitive design and seamless event management.
Clients were particularly concerned about the platform’s adaptability to different event types and its ability to integrate with existing systems. These insights helped refine product messaging and ensure the technology addressed the clients' specific pain points, building trust in the platform’s ability to deliver exceptional, engaging experiences.
Brand
Visualization
The design system was built to evoke the energy of live events through a bold visual language—vibrant, high-contrast colours set against a dark background to amplify the feel. Curated brand elements like patterns, gradients, and custom icons enhance recognition and energy. A consistent colour palette and modern typography reinforce brand identity across all touch points. The navigation is clear and intuitive, allowing users to explore dynamic visuals and real event showcases. Together, these elements create a cohesive, memorable, and engaging branded experience.
Building a Design System
Building a
Design System
Building the design system began with a mobile-first approach, focusing on quick navigation, fast load times, and accessible features for smooth event browsing. The desktop version expands on this with a wider layout, richer visuals, and more detailed content. Both platforms share consistent branding and functionality, creating
a cohesive and immersive experience across devices.
Building the design system began with a mobile-first approach, focusing on quick navigation, fast load times, and accessible features for smooth event browsing. The desktop version expands on this with a wider layout, richer visuals, and more detailed content. Both platforms share consistent branding and functionality, creating
a cohesive and immersive experience across devices.
Responsive Designs
Responsive
Designs
We created landing pages that surface all the different industries we’ve touched from music, corporate, sports and much more.
Another big user need was understanding the tech that backs the product. We created specific landing pages with great visual language to show users how the tech can be visualized. Since most didn’t know much about the capabilities NFC and other smart technologies have to offer.
We created landing pages that surface all the different industries we’ve touched from music, corporate, sports and much more.
Another big user need was understanding the tech that backs the product. We created specific landing pages with great visual language to show users how the tech can be visualized. Since most didn’t know much about the capabilities NFC and other smart technologies have to offer.
3
Design
Product Renderings
Product
Renderings
Product renderings highlight how LED wearables like CrowdSync wristbands enhance all types of events, like concerts, sports, or corporate gatherings with vibrant lighting and immersive design. These visuals showcase seamless integration while reinforcing the brand’s commitment to innovation, sustainability, and audience engagement.
Product renderings highlight how LED wearables like CrowdSync wristbands enhance all types of events, like concerts, sports, or corporate gatherings with vibrant lighting and immersive design. These visuals showcase seamless integration while reinforcing the brand’s commitment to innovation, sustainability, and audience engagement.
Final Outcomes
The project focused on creating an engaging, seamless experience across both platforms. By integrating visually immersive design elements and innovative LED technology, the platform effectively showcases unique features, elevating both user experience and brand identity. The outcome strengthens client trust and engage in relationships, while maintaining consistency across devices.
Increased Engagement
The design's intuitive layout and immersive features increased user interaction and event bookings.
Cross-Device Consistency
The mobile-first design, expanded for desktop,
ensured a seamless experience on all platforms.
Stronger Brand Presence
Innovative technology and cohesive visuals reinforced the platform’s identity, for trust and client loyalty.
OVERVIEW
As the Jr. UX designer on the project, I assisted in the end-to-end design from the initial concept to HI-FI prototyping outcome, creating a smooth and
easy-to-use flow of the site.
Field
Event Tech
Role
Jr. Product Designer
Team
Product, Development & Marketing
Duration
Jan 2024 - July 2024
CrowdSync is formed with the vision to reshape live event experiences by connecting crowds
directly to the show.
OVERVIEW
OBJECTIVE
The objective was to modernize the outdated website to better align with the brand's high-end clientele, including major league sports teams, song artists, and corporate events. The redesign focused on creating a more professional and polished look to reflect the brand's credibility. It also prioritized showcasing product enhancements and implementing features designed to increase lead generation and drive sales growth.
Key Phases
Here I’ve identified 3 steps on how to understand the users needs through strategic analysis, followed by tailored solutions and emphasizing unique features.
Strategic Analysis
Who are the key audiences?
What services do we provide to our customers?
Who are the main competitors with the most industry presence?
Resonate
with Clients
Establish an understanding amongst potential clients concerns.
Their interest in the technology and products
we offer.
Showcasing
Innovation
and Impact
Brand that visualizes our products strengths.
Showcasing our event experiences and creating FOMO to potential clients.
Design a brand-guideline that is in-sync with digital, wearables, & event decks.
1
Research
Methods
Conducted an in-depth analysis of the industry and talked with customers to understand trends and opportunities.
Benchmarked competitors to identify gaps in the market and areas for differentiation.
Analyzed user pain points and market needs to focus on creating a seamless platform that stands out in terms of ease of use, personalization, and reliability.
Insights
The research uncovered a competitive landscape where some platforms include light-up bracelets, but their implementations often lack depth in personalization and integration. This presents a clear opportunity to stand out by delivering more seamless, customizable, and engaging experiences through these features.
2
Storytelling
Understanding
the Customer
We conducted interviews with 10 users to gather feedback on their concerns and interests.
Key themes from these interviews included ease of use , how it works, customization, scalability, and cost-effectiveness, with usability tests revealing that users prioritized intuitive design and seamless event management.
Clients were particularly concerned about the platform’s adaptability to different event types and its ability to integrate with existing systems. These insights helped refine product messaging and ensure the technology addressed the clients' specific pain points, building trust in the platform’s ability to deliver exceptional, engaging experiences.
3
Design
Brand Visualization
The design system was built to evoke the energy of live events through a bold visual language—vibrant, high-contrast colours set against a dark background to amplify the feel. Curated brand elements like patterns, gradients, and custom icons enhance recognition and energy. A consistent colour palette and modern typography reinforce brand identity across all touch points. The navigation is clear and intuitive, allowing users to explore dynamic visuals and real event showcases. Together, these elements create a cohesive, memorable, and engaging branded experience.
Increased Engagement
The design's intuitive layout and immersive features increased user interaction and event bookings.
Cross-Device
Consistency
The mobile-first design, expanded for desktop,
ensured a seamless experience on all platforms.
Stronger Brand Presence
Innovative technology and cohesive visuals reinforced the platform’s identity, for trust and client loyalty.
Final Outcomes
The project focused on creating an engaging, seamless experience across both platforms. By integrating visually immersive design elements and innovative LED technology, the platform effectively showcases unique features, elevating both user experience and brand identity. The outcome strengthens client trust and engage in relationships, while maintaining consistency across devices.
Contact
Let's Get in Touch
Great design begins with a great conversation!
Email Me
Contact
Let's Get in Touch
Great design begins with a great conversation!
Email Me
Contact
Let's Get in Touch
Great design begins with a great conversation!
Email Me